lately many more large businesses are paying attention to their customers food preferences. in 2013 it is estimated that IKEA sold over 150 million of their swedish meatballs worldwide. new on their menu are veggie balls and chicken balls. the new veggie balls are made with chickpeas, green peas and pea protein, kale, corn and peppers. per serving they have 100 fewer calories, half the fat, less protein but more fiber, carbs and sugar than the traditional beef/pork version.
of course IKEA is primarily a home furnishings company and food is not their primary business but other companies such as chipotle mexican grill, taco bell and so are changing their ingredients to address customer's concerns about food, ingredients and nutrition.
and its not just about being vegetarian or vegan. actually only 3.2% of adults in the US (7.3 million people) even consider themselves vegetarians. about 1 million out of that number consider themselves vegan. it is more about awareness and having better choices-better for us, animals and the planet.
i have been a vegetarian. i worked for a swedish company and i shop at IKEA. i really wanted to try the new veggie balls but last weekend so many people were lined up waiting for lunch that i just didn't have the time to wait. i am curious though how many would be ordering the vegetarian version.
fyi-considered an unbiased source of nutritional information you might like to check out
hsph.harvard.edu/nutritionsource/
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