this recently caught my attention in the ongoing search for weight loss helpers. started in 2011 by dessi bell, a former banker who was trying to quickly lose weight for her upcoming wedding, zaggora hot wear claims that you will increase your calorie burn by around 11% by wearing their clothing. the clothing has neoprene ( think wet suits) and other special layers that besides holding you in also keeps your heat in. they are priced from $70.00-$150.00. OK, maybe. but it reminds me of the old days when some people would just wrap themselves in cellophane then put on their sweat pants before working out. it was supposed to help get rid of that dreaded cellulite. really.
dessi was and is a very smart marketer with a big presence on social media. savvy too that she realized how quickly high end fitness clothing is becoming big business-lululemon anyone. but let's face it -for zaggora clothing to work you still need to get out there and move!
p.s. re added sugar: you might want to google "the sugar film" a documentary recently released by damon gameau. in it he starts eating 40 teaspoons of sugar a day after having avoided sugar for many years and we learn what happens to his health.
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