Is it Possible?

have you eaten a nicely grilled burger this summer? Impossible Foods wants to do the impossible by creating a totally plant based burger that has the texture and taste of the real thing. the california based company was started in 2012 by a stanford university biologist/physician. the company, one of several in this growing field, has so far raised over 74 million dollars. it aims to create meats and cheeses totally from plants with their "impossible burger" to debut next year.
    so how will they do it? their scientists break down animal nutrients, fats, etc. to their molecular level and create plant based copies that mimic the real thing. of course, by using only plants the food products then have the benefits of no cholesterol, hormones, antibiotics or other contaminates. the other big word heard around this is "sustainable". but the products being created are- to put it mildly-highly processed-usually not a good thing.
    will these foods be as good as their companies claim? will they have the same or more protein than the foods they would replace? will consumers embrace them as healthier and buy them even though they are likely to have a high cost? right now its just impossible to predict.

for further information: impossiblefoods.com or hello@impossiblefoods.com